Taking Goya Olive Oil to the Kitchen

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Brand is more popular for its spiritual purposes here but franchise owners think time has come for Nigerians to learn its use as food

Goya
Goya Extra Virgin Olive Oil has been recommended for cooking in Nigeria. Though most Nigerian homes have not come to understand its use as cooking oil, experts say numerous benefits from use of olive oil far surpass any other brands of cooking oil. Goya En Espana, manufacturers of Goya olive oil has therefore emphasized that it is the preferred brand in American and European homes for cooking.
Goya Extra Virgin Olive Oil is available to all strata of income earners. It comes in 89ml, 250ml, 500ml bottles and 1 litre and 3 litres tins.
Goya Extra Virgin Olive Oil is obtained from the olive fruit, a traditional tree crop of the Mediterranean basin. It is produced by grinding whole olives and extracting the oil by mechanical means. It is commonly used in cooking, cosmetics, pharmaceuticals and soaps. It is also used as a fuel for traditional oil lamps. Olive oil is used throughout the world. “Virgin” attached to Olive oil connotes that the oil was produced by the use of physical means and no chemical additives.
Goya Extra Virgin Olive Oil is produced by Goya Foods, Inc., a multinational food producing company headquartered in Secaucus, New Jersey, USA, as a market leader in food production; Goya has factories in over 5 continents. Goya’s 3,500 employees worldwide produce over 1,600 products that are available in local grocery stores and supermarkets in all international markets.
Olive oil has long been considered scared; its history and origin is traced to Greece. It was used to anoint kings and athletes in ancient Greece. It was burnt in the sacred lamps of temples as well as being the “eternal flame” of the original Olympic Games. Victors in the games were crowned with its leaves.
Today, it is still used in many religious ceremonies. Over the years, the olive has been the symbol of peace, wisdom, glory, fertility, power and purity. The olive was one of the main ingredients in ancient Israelites cuisine. Olive oil was used for not only food and cooking, but also lighting, sacrificial offerings, ointment, and anointment for priestly or royal office.
“We have decided to market Goya Extra Virgin so that Nigerians can look beyond its spiritual use”, says Emeka Oramadike, Marketing Manager of Ekulo International Ltd in Lagos. “It is one of the best cooking oils used in developed countries as it contains no cholesterol. That is what we aim to do with users in Nigeria, to make them see the health benefits of using olive oil to cook their meals”.
Extra Virgin Olive Oil reduces the risk of coronary heart disease because it has a high proportion of monounsaturated fats and also contains antioxidants such as vitamin E and carrotenoids. Unlike saturated fats, it lowers total cholesterol and low-density lipoprotein (LDL) levels in the blood. It is also known to lower blood sugar levels and blood pressure.
Besides its nutritional value, Goya Extra Virgin Olive Oil is equally used as a panacea for various skin problems such as dry skin, itches and burns. It is also used to treat dandruff and other dermatological issues that people all over the world contend with.
Goya Extra Virgin Olive Oil has been used by generations of Europeans and Americans to treat various maladies, from facial massages to soothing chapped palms, preventing sunburn and even treating cardio-vascular diseases. Beyond that it is used as an anti-ageing agent without the side effects of other anti-oxidants in the market today. It might also interest users of Extra Virgin Olive Oil to know that the oil has demulcent properties, and mild laxative properties, acting as a stool softener.
“We want the best for Nigerian users” Oramadike said. “This is why Ekulo International Ltd has gone out of its way to see the best olive oil is available to Nigerians. More than anything is to let them know it can be used for cooking and not only spiritual cleansing”.

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