- By Ekanem Prince
Price and product availability are known to rank high in the consumer consideration ladder. This concept is perfectly brought to live as Peak Milk team drives further into neighborhoods, understanding more of the consumers and connecting its key brands to them.
Weeks ago, Peak Filled was launched into the Nigeria market and has since then gained steady ascension into the daily needs of Nigerian households, considering its affordability and accessibility. Peak Filled is a N40 Peak brand formulated to nourish families with essential vitamins and minerals; assuring them of a “Filled” Day.
Peak Milk is currently combing the nooks and crannies of Lagos and currently activating Oke Arin Market, Trade Fair, Mushin, Agege… spreading the richness and nourishment of Peak Filled across Lagos neighbourhoods, with a sure plan to extend the goodness even beyond Lagos. Peak is also engaging local artistes Like Saheed Osupa amongst others to connect more with consumers.
This initiative is highly imperative especially at a time when the economic index continues spinning southward and Nigerian consumers continuously yearn for quality at affordable price. As expected, the initiative was welcomed with enthusiasm and positive energy, which is a boost for Peak Milk to do more.
Mummy Dayo, a retail outlet owner in Agege applauds this initiative of Peak Milk especially in this time of economic downturn when people had cut-down the consumption of non-essential goods.
Uchenna, also a retail trader in Trade Fair thinks this initiative is a boost for trade and hopes it will trigger consumers again into buying.
Osifo Agani, a brand critic, sees this as a “trade stimulus that will go a long way in helping the brand equity”. He said “it is necessary for brands to continuously seek avenues to connect more with the end consumers”.
So when you see Peak Filled Milk in your neighbourhood, remember its goodness, remember its nourishment, and most importantly, remember that Peak Can Do More. #HaveaFILLEDday