A few months away from its second anniversary, Media Fuse Dentsu Aegis Network has been declared the ‘The Media Agency Network of the Year” at the 5th edition of the Marketing World Awards which held in Lagos Nigeria penultimate Saturday. This award, coming exactly one year after the network clinched the “Fastest Growing Agency Network” at the 2014 edition of the awards has given authority to the network’s cutting-edge profile as the agency to beat in the fast growing and competitive Nigerian advertising industry.
It was a double win for the group as Emeka Okeke, the founder of Media Fuse and now Group CEO of Media Fuse Dentsu Aegis Network was also honored with the “Media Entrepreneur of the Year” award for his inspiring work in building a media agency from the scratch and growing it to a network with service offerings across communication disciplines including media, digital creative, digital performance and out-of-home communication.
Receiving the plaque at the Oriental Hotel venue of the awards, Igwe Okeke, an associate media director in Carat, one of the network’s agency brands in Nigeria, said “we like to dedicate this award to our clients for giving our young agency network the opportunity to redefine the way brands are built and we thank the organizers of this awards for the recognition and honor”.
On his part, Emeka Okeke said “I am deeply humbled to be considered worthy of the Media Entrepreneur of the Year award in a country with so many inspiring and enterprising business leaders”.
Media Fuse Dentsu Aegis Network is the product of a joint venture between what was Media Fuse Limited, a Nigerian media agency and Dentsu Aegis Network, the global communication group head quartered in London which saw the global agency acquiring shares in the Nigerian business in July 2014. The acquisition brought the network’s power brands including Carat, Vizeum, Isobar, I-prospect and Posterscope into the Nigerian marketing communication space.
Emeka Okeke, an expert onAfrica’s converging media and digital landscape is a serial start-up business manager who has worked extensively across the West African region including: Nigeria, Ghana, Cameroon, Senegal, Cote D’ Ivoire, Sierra-Leone, Gambia and Liberia where he launched and ran Mediacom between 1998 and 2002.He was also the pioneer CEO of Media Perspective where he left a yet to be surpassed legacy of account wins that shot the agency to arguably Number One in the industry by the time he left to start Media Fuse at the tail end of 2013.
The Marketing World Awards provide opportunity to celebrate champions in the marketing communication industry. The award which is in its fifth year seeks to celebrate the excellence, creativity and achievement of the marketing industry by rewarding outstanding performances across the integrated marketing communication industry.
Pix 22021 – Emeka Okeke, CEO, Media Fuse Dentsu Aegis Network won the ‘Media Entrepreneur of the Year’ Award.