The promoters of Kanekalon brand, makers of one of the world’s number one braids, in Nigeria, has linked their success in the market to commitment of their stakeholders, especially hair stylists and fashion conscious Nigerian women.
Managing Director, STB McCann, Mrs. Owodunni, who stated this at the Arigato Stylist Event held recently in Lagos, indentified the need to appreciate the people behind the scene of beautiful, bold and smart appearance of women hair and their overall appearances.
The award presentation anchored by the duo, ace comedian Idowu Koffi and Oniwo Kyla, saw the organizers STB McCann, publishers of African Hair and Beauty Magazine, the Associations of Hairdressers, Barbers and Cosmetologists in Lagos, honour Mrs Taire Morenike, Woman Editor, Vanguard Newspaper for her contribution to women empowerment. Guests at the event included founders of Kenakalon from Japan; Director, STB McCann, Mrs. Omowunmi Owoduni; the reigning Miss Kanekalon, Miss Benahili Ojeme Faith and the second runner up, Miss Opaluwa Ojotole Tamarai and other timber and calibers in the beauty industry.
Speaking at the event, Owodunni said the event was part of Kaneka Corporation Japan, makers of Kanekalon fiber whose brands included Darling, Nina and Expression, to appreciate stylists who have continued to play a vital role in the Nigerian hair industry.
Owodunni said that Kanekalon’s ultimate goal was to promote inner beauty and strength of Nigerian women by not only having products of high quality, but also to create a platform for the intellectual, physical and financial empowerment of the female gender.
Her words; “Aside Kanekalon having one of the finest hair products, the company also creates platforms for the overall empowerment of the female gender. We equip our women intellectually, physically and financially through various ways. And one of the ways is through constant appreciation of all stakeholders in the beauty industry,“
She added that; “Again, the choice to honour our stylists is for their enormous contribution to Kanekalon over the years for supporting and patrronising our brand. For Mr Tony Smith, publisher of African Hair and Beauty Magazine, his choice to partner Kanekalon company was for their durability, affordability and the aesthetic aura of their products.
“ You know Kanekalon is known worldwide for quality not only in the hair beauty industry, but for other products they are into,” noted Mr Smith. Expressing joy on how winning Miss Kanekalon 2017 has impacted her life, Faith said that Miss Kanekalon pageant has not only made her dreams realistic, but has boosted her self esteem and opened opportunities for her. Faith who thanked her stylist for contributing to her winning the pageant said,” It is one thing to dream, it is another to achieve your dreams. Since I won the pageant, my self esteem has increased as I was usually a shy person. But, now I can express myself and new opportunities opened to me,” added the petite beauty Corroborating Faith claim, the Miss Kanekalon second runner up, Tamarai has this to say, “I call on everyone to apply for 2018 Miss Kanekalon.